Shoes, Latte's and Health Insurance

Coming soon to a mall near you . . .

It looks like a regular retail store with sales associates and items to purchase like ... health insurance? Blue Cross and Blue Shield of Florida opened Florida Blue, a retail store specializing in selling health insurance.

The store, located in the St. Johns Town Center, opened Feb. 26 and if the first three months are any indication, the concept of retail health insurance is a success.

“We are on track to exceed our projected numbers for the year,” said Jon Urbanek, vice president of sales and operations. “We had a certain number per month we needed to sell and we are exceeding that.

“We have sold 400 policies in three months.”

Attention health insurance shoppers. . .!